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If you want to operate your business under a name different from your legal LLC or corporation name, you’ll need to file a DBA (Doing Business As). A DBA, sometimes called a fictitious business name or assumed name, helps you build your brand identity while staying compliant with state and local regulations. This guide walks you through the steps to file a DBA and register your business name.

Understanding a DBA

A DBA (Doing Business As) allows your business to legally operate under an alternate name without forming a new legal entity. Common reasons for filing a DBA include:

Branding purposes (e.g., running multiple brands under one LLC)

Opening a business bank account under a different name

Meeting state or local registration requirements

Steps to File a DBA

1. Choose Your DBA Name

Make sure your desired name is unique and not already in use in your state.

Check for potential trademark conflicts to avoid legal disputes.

2. Check State Requirements

Each state has its own DBA rules and procedures.

Visit your state’s business registration website to confirm requirements, fees, and renewal rules.

3. Complete the DBA Application

Obtain the application from your state or local government office (many states allow you to file online).

Provide the required details, including your legal business name, address, and the new DBA name.

4. Submit the Application

File your completed form with the appropriate state or county office.

Pay the required filing fee (amounts vary by state).

5. Publication Requirement (If Applicable)

Some states (like New York) require you to publish a notice of your new DBA in a local newspaper for a set period of time.

Check whether this rule applies in your state.

6. Receive Confirmation

Once approved, you’ll receive an official DBA certificate or confirmation.

Keep this document for your business records, banking, and licensing.

Additional Considerations

Fees: DBA filing fees vary by state (ranging from $10 to $200+).

Renewal: Some states require you to renew your DBA every 1–10 years.

Licenses and Permits: Filing a DBA does not replace any licenses or permits your business may need. Ensure you’re fully compliant with state and local laws.

Conclusion

Filing a DBA is a straightforward way to operate your business under a different name while maintaining compliance with state requirements. By following the steps above, you can successfully register your DBA and strengthen your brand identity.

If you’d like professional help with the process, consider working with a business formation service or consulting a legal professional to ensure everything is done correctly.